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Expert Interview with Renowned Chinese Basketball Commentator and Youth...
On July 20th, the legendary Chinese NBA star Yao Ming announced his retirement from basketball, hundreds of millions of basketball lovers in China were saddened by the end of the Ming Dynasty. What...
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Expert Interview with BDA Sports CMO –“Team Yao’s” Bill Sanders [Part I]
Bill Sanders is one of the few American sports executives who have a uniquely deep and broad experience working with top Chinese athletes, sports brands and institutions. As the US marketing director...
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